Sri Vaishnavism, a branch of Hinduism, places great emphasis on the concept of bhakti or devotion towards Vishnu. It is believed that through sincere and unwavering devotion, one can attain moksha or liberation from the cycle of birth and death.

According to Sri Vaishnavism, bhakti is not just an emotion or feeling, but a conscious and deliberate effort to establish a deep and personal relationship with Vishnu. This relationship is seen as a loving and devotional bond, where the devotee sees Vishnu as the ultimate source of love, compassion, and protection.

The teachings of Ramanuja, a prominent philosopher and theologian of Sri Vaishnavism, emphasize the importance of surrendering oneself to Vishnu and developing a sense of complete dependence on him. This surrender is not seen as a sign of weakness, but rather as a way to connect with Vishnu and experience his grace and love.

In Sri Vaishnavism, bhakti is seen as a path of devotion and service, rather than a path of rituals and sacrifices. It is believed that through selfless service to Vishnu and his devotees, one can attain a state of pure devotion and ultimately, moksha. This service is not limited to just physical actions, but also includes a deep sense of love, reverence, and devotion towards Vishnu.

One of the key aspects of bhakti in Sri Vaishnavism is the idea of prapatti or surrender. It is believed that by surrendering oneself completely to Vishnu, one can attain his grace and protection. This surrender is seen as an act of humility and acceptance of one's own limitations, while acknowledging the greatness and omnipotence of Vishnu.

Sri Vaishnavism also emphasizes the importance of nama-smarana or constant remembrance of Vishnu's name. It is believed that by constantly chanting and meditating on Vishnu's name, one can purify their mind and heart, and develop a deeper connection with him.

In conclusion, Sri Vaishnavism views the concept of bhakti as a path of devotion, surrender, and service towards Vishnu. It is seen as a way to establish a personal and loving relationship with Vishnu, and ultimately attain moksha. Through sincere and unwavering devotion, one can experience the grace and love of Vishnu, and ultimately merge with him.