In Gaudiya Vaishnavism, the concept of maya (illusion) is seen as a powerful force that can distract individuals from their true purpose of attaining devotion to Krishna. Maya is described as the material energy of the Supreme Being, which has the power to create and sustain the material world. It is considered to be the root cause of all suffering and is seen as the main obstacle in the path of spiritual enlightenment.

According to Gaudiya Vaishnavism, maya is not an external force but rather an internal state of mind. It is the result of the individual's identification with the material world and the false belief of being separate from Krishna. This illusion is created by the mind and senses, which constantly lead individuals towards material desires and pleasures.

The Gaudiya Vaishnavism philosophy teaches that the material world is temporary and constantly changing, and therefore, it is not the ultimate reality. This understanding helps devotees to detach themselves from material possessions and focus on their spiritual journey towards Krishna. The goal of Gaudiya Vaishnavism is to transcend the illusory nature of the material world and attain a state of pure devotion to Krishna.

To overcome maya, Gaudiya Vaishnavism emphasizes the practice of bhakti (devotion) as the most effective means. Bhakti is described as the loving devotional service to Krishna, which involves surrendering one's ego and desires to Him. Through the practice of bhakti, one can develop a strong connection with Krishna and gradually break free from the clutches of maya.

Gaudiya Vaishnavism also teaches the importance of spiritual knowledge and understanding the true nature of reality. The scriptures, such as the Bhagavad Gita and the Bhagavata Purana, provide guidance on how to overcome maya and attain devotion to Krishna. By studying and contemplating these teachings, one can gain a deeper understanding of the illusory nature of the material world and the true nature of the soul.

In conclusion, Gaudiya Vaishnavism views maya as a powerful force that can hinder one's spiritual progress. However, through the practice of bhakti and spiritual knowledge, devotees can overcome maya and attain a state of pure devotion to Krishna. By understanding the illusory nature of the material world, one can focus on their ultimate goal of attaining eternal bliss in the loving service of Krishna.